When creating a custom typeface I knew I wanted something bold and impactful.
Having solid counters in the font made the type seem stronger and more trust worthy, whilst also standing out from much further away.
The idea of having no negative space in the type also came from the concept of how you might read words in your dreams and nightmares, and how the morning after, you may not be able to remember every detail in your memory.
Playing off that idea, I wanted to block out partial elements of the letters so that they don’t quite have all the elements to make them fully comparable to the standard alphabet, but still have enough of the letter to make them recognisable and readable.